Yolanda's Paragraph

In the next advertisement, Apple shows how their products improve the lives of people by making it easier to capture experiences such as: birthdays; concerts; dates; dinners, and several other events. Rather than informing the audience of what it takes to create a specific product, in this advertisement Apple uses personal emotions to advertise its products. The advertisement goes on to show how people who use Apple products experience happiness as a result of the enhancement of their life by such products. In order to make this advertisement more effective, Apple advertisers use the idea of diversity among the people in the advertisement, such as having people of different ages and races portray Apple customers, in order to express the effects of Apple products to a broader audience. By making a deeper connection with its customers, Apple is able to further reach out to them when illustrating that life becomes much more simple if you are using an Apple device. Through the demonstration of everyday events that anybody may take part in, Apple makes it easier for people to take consideration into buying an Apple product. Throughout this advertisement, Apple focuses on its customers and what their products would do for them. By seeing what the product would do for them, people will become more attentive to the advertisement and will be captivated by the product that is said to give them more simplicity and joy.