Annmarie's paragraph

The black and white ad that contains words with the animation of black balls lets viewers know what the process is that Apple goes through when making their products.  The inventors and engineers of Apple are working on each product in the hopes of being able to perfect it. The idea of making those products comes from a question that the inventors all ask themselves: “What do we want people to feel?” The animation with the black balls helps connect the words being displayed with actions. This is shown when the advertisement states that Apple wants people to feel delight, surprise, love, and connection. The black ball bounces up and down for delight, pops out like fireworks for surprise, comes together for love, and shows two dots connected to one another like a line segment for connection. This shows that not only do they want to create an effective product,but that they also want it to leave a feeling of joy on consumers.The music that plays throughout the advertisement sets a calm relaxing tone as if it were being played by a piano. Not only does it help relax the viewer, it also helps show that the process that Apple goes through in making it’s products is not something that is rushed as it takes time.