Ryan's Transition

The features associated with this product offer comfort and fun to the customer’s everyday life; which keeps the audience interested. You get to see the reactions people get off of using these Apple products. For example, the couple on a date in a memorable place looked joyful and grateful while taking pictures of themselves using the iPhone. It seems like because of this highly practicable form of technology, their lives' are made easier. This goes for all ages, personalities, and intentions of consumers as well. There is a wide diversity of consumers shown using the product and they all are pleased with these Apple inventions. Showing a wide spread of types of people helps the company’s advertisement because more people will relate to the video; therefore, increasing their chance of purchasing the product. Because you want to sell your product to as many people as possible, Apple Inc. chose a great way to connect with all different types of audiences.

            When Apple Inc. developed the idea and concept of the newer advertisement video, they wanted to get across a certain messages that would also connect to the viewers. They used certain sayings that they knew would interest us about the product; things we can relate to. The company explains that while they are creating new ideas for their product, the only thing that matters is us, the customer. They want the audience to know that their main focus while coming up with these new advancements in technology is pleasing the customer. Since there is now a wide variety of people that are a part of the Apple revolution, they need to develop new ideas that accommodate to every type of consumer. Because of all the different situations where you can use this product to help you, or just for the fun of it, the customers are genuinely pleased with the product. These types of messages are what helped in assisting the effectiveness of this advertisement.