Namita's Paragraphs

Through the advertisement "Designed by Apple in California," the company expresses how they think of people's feelings when creating their products. Reaching out to the public is a very effective strategy. At the same time, the black and white ad was simple and more elegant. All the dots, from the small ones to the big ones had a purpose. When the balls increased in size, the customers wanted the product more. They thought that it could be the next big thing in today’s market. The speed of the balls increased when they wanted to emphasize specific words like "feel" and "we." When the balls were bouncing, sparks of delight and excitement rush through the buyers mind. This is their way of trying to connect with the buyer's emotions. The lines that appeared between the balls showed unity between the dots. It was to show the unity between their products. The way the dots built figures described how engineers would relate to it. Engineers tend to think outside of the box, so they look at the new features in a product, whether than where they would use it. Websites and comments by other companies are the main sources to see the true potential of the product. The creators of this advertisement put a whole lot of thought into it when making them. For example, there was a specific reason for picking only black and white for this ad. It was to show sophistication and perfection, which they had in their apple products. Since “Designed by Apple in California” was more mechanical and to the point, the makers had their mind set to attract more technical and innovative people when making this particular advertisement.

Enjoyment and pleasure are two of the many reasons why the people buy new technological devices that come out these days in the market. They look at others perspectives when purchasing something. It’s basically human nature to do so. Since there was a targeted group of customers, the creators of thought of “Our Signature” made a separate advertisement with civilians to expose how people feel content with their products. This signified the variety of features in their products that can be adapted by anyone. They tried to focus on the customers and express how they would react to their products by using their electronics. The happiness and joy seen through the peoples’ faces in the ad was the main highlight. In the beginning of the ad, the woman enjoys the sound quality of the music from her IPhone. Her smile displays her true comfort with the product. The kids using IPads in the classroom are more eager to learn by the way they all find the answer so quickly. They also have the desire to share it with the teacher before anyone else. The man using the IPad mini from the Chinese restaurant presents how it excites him that he can look and talk to his relatives all the way across the world so easily. The old couple can express their pleasure by the MacBook in a moment of seconds. Apple definitely does not need to present enough how much their customers love their products.