Freddy's Paragraph

Back in 2006, Apple decided to try a new ad campaign in order to get more people interested in their products. Their approach involved a Mac and a PC as humans. They showed their rivals to give the two sides of a coin. The campaign was pretty simple with a white background so, the main idea of the commercials was in the dialogue. The ad started with an introduction “Hey, I’m a PC” “And I’m a Mac” and it continue from there. According to adweek.com, there are 69 different commercials in that campaign in a total of 4 years. They covered things that Mac just started to have like having Time Machine (backup copies of your computer) or a Genius specialist(customer service). At the same time, they also covered Windows having new systems like Windows Vista or Windows 7 yet, most of time it was about the constant problems PC had like freezing. There was only one visual things that set both of them apart. PC was dressed formal while Mac was wearing casual clothing. The image was showed that PC was a big company and all they want to do is business, while on the other hand, Mac showed that Apple are more laid back and love what they do. All the commercials at the end had one purpose: to show that PC would give you a hard time with all the problems it had and you're better of getting a Mac because they make your life easier and you get more out of it.