Jennifer's Body Paragraphs

At the same time, the dark grey colors turned the advertisement boring, serious and cold. This signifies that society tells us how to look, how to act and who to listen. Therefore, if everyone obeys, there will be peace and they will be safe, but if anyone rebels, there will be consequences. The dark grey colors was cast on the marching men’s’ clothing, their face, the walls, and the screen. The strict society gives their world a dark color, meaning there is no joy or uniqueness between anyone.  Everyone is programmed to obey; therefore there is nothing that separates you from the rest. As a result, the dull colors reflect the men’s emotions, which is indifferent. These facial expressions along with the dark grey colors, causes a serious and cold feeling, which disconnects the audience. 

Nevertheless, there is a woman who is running, and she has a different look than the men. Noticing how she looks alive and real makes her stand out from her surroundings. She is also has on an iPod and its headphones. This demonstrates how the iPod is giving her this energy and this independence that makes her want to rebel against the strict government she lives in. This doesn’t work in this ad, despite the heroic effort Apple is giving itself. The woman is the one freeing the men from control, just because she is wearing the IPod it doesn’t have any purpose. In other words, Apple made the woman, the star of the ad, not the product. Apple tried too hard creating this ad to be different which caused the audience to not comprehend it the first time they saw it. In fact, I had to watch the ad more than twice to capture everything in it, not to mention first time viewers during the Super Bowl.