Neida Santiago

On the other hand, the second ad is very simple to understand, because it clearly states what it wants to communicate to the audience. The ad opens up with a woman, who is in the subway. She has her white earphones on and seems very happy. Probably she is listening to music because she is shaking her head. She is enjoying the moment and doesn’t care about what is going around her. Her eyes are close, as a sign that she is enjoying the music. There is a smile in her face. Next, we see kids who are in class, using their tablet from Apple instead of books; they seem very focus in their class. Then, the ad goes on with more happy moments, showing us that the products from Apple can make people to feel good at any time. Also we see that people can take pictures from any place and at the same time have fun with their tablet or IPhone no matter where they at. Throughout the video we hear a soft and slow voice along with a soft and easy melody. The voice and the melody go perfectly together with the images and each moment of the ad. The voice and melody make us to think about what is going on in the ad.  The ad ends with the image of a girl who is happily lying in her bed with her iPhone. Like in the beginning of the ad, this girl is also enjoying the time along with a smile in her face and finally the phrase “designed by Apple in California.”