Freddy's Body Paragraphs

Back in 2006, Apple decided to try a new ad campaign in order to get more people interested in their products. Their approach involved a Mac and a PC as humans. They showed their rivals to give the two sides of a coin. The commercials were pretty simple with a white background so, the main idea of the commercial was in the dialogue. The ad started with an introduction “Hey, I’m a PC” “And I’m a Mac” and it continue from there. According to adweek.com, there are 69 types of commercials in the campaign in a total of 4 years. For example, they covered things that Mac just started to have like having Time Machine (backup copies of your computer) or a Genius specialist (customer service). At the same time, they would also covered Windows having new systems like Windows Vista or Windows 7 yet, most of time; it was about the constant problems PC had like freezing and virus venerability. There was only one visual thing that set both of them apart. PC was dressed formal while on the other hand, Mac was wearing casual clothing. The image was showed that PC was a big company and all they want to do is business, while on the other hand, Mac showed that Apple are more laid back and love what they do. All the commercials at the end had one purpose: to show that PC would give you a hard time with all the problems it had and you're better of getting a Mac because they make your life easier and you get more out of it.

This ad was efficient, but it was also negative. This ad was still pretty efficient due to the things that were going on around that time it came out. Around 2006, people started to get more in computers and more households started to get them. Apple used this to their advantage by separating themselves from all the other computers. They targeted that audience by show that Mac was so much better than PC. As a result, the company was in a way boasting about their product claiming they would help you do things faster and their computers didn’t have any problems. These commercials were effective but in a way negative because instead about talking about things they offered, most of time, they talked about the rivals’ defects. Showing these bad sides like: how slow they were, how vulnerable they are, and the biggest of all: the fact that they had they had software upgrades and instead of fixing problems, they ended up with new ones. The biggest thing that made the ads look bad was that the fact that whole purpose of the ad to make PC look bad yet, the Mac guy in ad would ask pretty chill saying he didn’t mean to make the PC look bad; it just happened.