Yolanda's Body Paragraphs

     In the advertisement that talks about what they as a company do to "perfect" an item, Apple talks about the process that they take in order to create a new product. The main focus of this advertisement is Apple itself. Because of the use of special effects such as graphics and sounds effects, Apple is able to emphasize words that show their dedication as a company. In the advertisement Apple says, "There are a thousand 'no's' in every 'yes', " thus stating that they are dedicated enough to not stop after a failed attempt at a product. Through the use of the colors black and white Apple goes on to show professionalism as a company, therefore, making it easier for customers to take the advertisement seriously. They try to further their connection with their audience by using emotional words that state what they want they think the customer will feel if a product is created a certain way. As a result of watching this type of advertisement, customers will get a focus on the process that it takes to create the products that they might end up buying, rather than what the product does for the customer.          

     In the next advertisement, Apple advertisers take a different approach when trying to get more people to buy Apple products. Rather than informing the audience of what it takes to create a specific product, in this advertisement Apple uses personal emotions to advertise the products. In this advertisement, Apple shows how its products improve the lives of people by making it easier to capture experiences such as: birthdays; concerts; dates; dinners, and much more. As a result of the use of diversity among the people in the advertisement, such as having people different ages and races portray Apple customers, Apple is able to connect to a broader audience. Similarly,  Apple is able to further connect to its audience by showing how people who use Apple products experience happiness as a result of the enhancement of their life by the Apple products. In this advertisement, Apple focuses on its customers and what their products would do for them. By seeing what the product would do for them, people will become more attentive to the advertisement, and will be captivated by the product that is said to give them more simplicity and happiness.