The
main idea in between both the ideas in the Apple Ads from 2013 and 1984, is
that there has been a different though and evolution in perspectives between
both ads. In the 1984, there is a sense of Apple using the thought that
everyone matters instead of them, and that they should not keep going towards a
bad direction but instead take the other direction that will be the best one
for them to choose. And this is being portrayed by us the human race as a group
of people under chains, and without any kind of reaction to whatever the leader
or commander was saying. Then Apple portrays themselves as the women throwing
the hammer towards the screen and making a big impact that surprise us. At that
moment they begin to say the day when the Macintosh will be revealed and put to
sale in the United States, also saying that this new experience will move us
forwards and begin the new world around us. In contrast there is a huge
difference from the nowadays ad from the same company, that has now centered
around themselves, just them, and nothing but them. This is being shown in the
comment and also the response being given from Dr. Ads. The idea being shown in
the comment is that Apple, even though it has been plagued by young and
energetic minds has been getting antiquate, and now is trying to get away from
probably one of the worst problems around for them, new minds coming and
nothing in our mind, and in conclusion we have to get a grip and show our
excellent products and nothing else more than ours.
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