Wednesday, August 14, 2013

Jean Pierre's Paragraph



The main idea in between both the ideas in the Apple Ads from 2013 and 1984, is that there has been a different though and evolution in perspectives between both ads. In the 1984, there is a sense of Apple using the thought that everyone matters instead of them, and that they should not keep going towards a bad direction but instead take the other direction that will be the best one for them to choose. And this is being portrayed by us the human race as a group of people under chains, and without any kind of reaction to whatever the leader or commander was saying. Then Apple portrays themselves as the women throwing the hammer towards the screen and making a big impact that surprise us. At that moment they begin to say the day when the Macintosh will be revealed and put to sale in the United States, also saying that this new experience will move us forwards and begin the new world around us. In contrast there is a huge difference from the nowadays ad from the same company, that has now centered around themselves, just them, and nothing but them. This is being shown in the comment and also the response being given from Dr. Ads. The idea being shown in the comment is that Apple, even though it has been plagued by young and energetic minds has been getting antiquate, and now is trying to get away from probably one of the worst problems around for them, new minds coming and nothing in our mind, and in conclusion we have to get a grip and show our excellent products and nothing else more than ours.

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